LG ELECTRONICS LAUNCHES INNOVATIVE WASHTOWER ™ TO REVOLUTIONIZE LAUNDRY EXPERIENCE IN KENYA.

BY NJOKI KARANJA 

LG Electronics (LG) East Africa has made a significant entry into the Kenyan market with the introduction of its new WashTower™, a groundbreaking all-in-one washer-dryer combination designed to transform the way people do laundry.
Photo 1 – (L-R): LG Electronics EA Marketing Manager for HA Division, Maureen Kemunto, discussing some of the unique features of the newly launched LG WashTower with LG Electronics East Africa Home Appliances Product Manager, Kangman Lee, and LG Electronics East Africa Managing Director, Dongwon Lee. The WashTower is an all-in-one washer - dryer combination that is envisioned to redefine the laundry experience for users.


The unveiling of the LG WashTower took place at a prestigious event hosted at a Nairobi hotel, drawing key stakeholders including representatives from LG’s official distributor Opalnet, as well as renowned retailers such as Hotpoint Appliances Limited, Carrefour, Naivas supermarkets, and others.

The LG WashTower is not just a laundry appliance; it represents a fusion of cutting-edge technology and modern lifestyle convenience. Its sleek design is complemented by state-of-the-art features like cloud connectivity and remote control, catering to the tech-savvy preferences of Kenyan consumers.

(L-R): LG Electronics East Africa Home Appliances Product Manager, Kangman Lee; LG Electronics EA Marketing Manager for HA Division, Maureen Kemunto; and LG Electronics East Africa Managing Director, Dongwon Lee, pose for a photo with the newly launched LG WashTower. The WashTower is an all-in-one washer - dryer combination that is envisioned to redefine the laundry experience for users.


This eco-friendly solution underscores LG's commitment to sustainability, offering energy efficiency and water conservation features that align with the brand's environmental goals.



Among its standout features are built-in sensors leveraging AI technology to intelligently detect fabric weight and characteristics, ensuring optimal fabric care. Additionally, the WashTower boasts industry-leading quick wash and quick dry capabilities, completing laundry cycles in just 59 minutes through a combination of TurboWash and a dual inverter dryer.


The WashTower's center control panel, strategically positioned for ease of use, allows users to manage both washer and dryer functions effortlessly. Its minimalistic premium design adds a touch of elegance to modern home aesthetics, seamlessly blending into laundry areas while enhancing overall functionality.


Dongwon Lee, Managing Director of LG Electronics East Africa, expressed enthusiasm about the WashTower's launch in Kenya, citing the country's growing interest in advanced washing technologies driven by urbanization and increased purchasing power.


Opalnet's Managing Director, Rakesh Singh, highlighted the importance of space-saving appliances in urban living contexts, praising the LG WashTower for its ability to stack two essential cleaning machines in one space-efficient unit.


The LG WashTower is now available for purchase at LG Brandshops, Opalnet outlets, Hotpoint Appliances stores, and leading supermarkets Carrefour and Naivas nationwide, marking a significant milestone in redefining the laundry experience for Kenyan households.

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