MULTICHOICE KENYA URGES SUPPORT FOR LOCAL CONTENT AT MEDIA CONTENT SHOWCASE.

BY NJOKI KARANJA 

MultiChoice Kenya, a prominent entertainment and pay TV provider in the country, has made a compelling call for increased support and growth of local content during this year's media content showcase at The Windsor Golf & Country Club. The Managing Director of MultiChoice Kenya, Nzola Miranda, emphasized the importance of backing Kenyan narratives and talent, highlighting the recent successes of local productions.


L-R: Head of Programming, MultiChoice Africa Holdings East, West and Southern Africa, Timothy Okwaro, Public Relations Manager MultiChoice Kenya, Elisha Kamau, Capacity Development Officer, Kenya Film Commission, John Kyalo


"Kenya's most loved storyteller," as Miranda described MultiChoice, aims to spotlight the nation's creativity and talent, evident in the rising preference for locally produced content among viewers. Notable achievements include recognition at prestigious events such as the Women in Film Awards and the Kalasha International TV & Film Market Festival & Awards.



Several top local shows have garnered acclaim, including 'Kam U Stay' for Best TV Comedy, 'Zari' for Best TV Drama, and an episode of 'The Last Door' titled "The Death of a Kenyan Heiress," which won Best Documentary Feature. These accolades reflect the growing quality and appeal of Kenyan content.



Miranda highlighted the significant opportunity to bolster the local content ecosystem, leading to increased employment in the creative industry and greater consumption of homegrown content. Drawing inspiration from successful models in Nigeria and Tanzania, MultiChoice Kenya aims to elevate Kenyan productions to a global standard.



The company's commitment to local content is substantial, with over 500 hours produced annually. This investment underscores their dedication to shaping the local film industry and resonating with viewers in their native languages.



Elisha Kamau, Public Relations Manager at MultiChoice Kenya, reiterated their dedication to leveraging resources, partnerships, and their extensive content library to deliver the best in local programming. The presence of key industry figures at the showcase, including actresses from 'Zari' and the producer of 'Kam U Stay,' highlighted the industry's collective effort to elevate Kenyan storytelling.



The media content showcase serves as a platform to connect, collaborate, and catalyze the evolution of Kenya's media landscape. It amplifies Kenyan voices globally, leaving a lasting impact on the industry's trajectory. MultiChoice Kenya's advocacy for local content sets a precedent for supporting and nurturing homegrown talent, ensuring a vibrant future for the country's entertainment industry.

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