YOUTHS RALLY BEHIND GEORGE RUTO, CALL FOR RESPONSIBLE AND DEVELOPMENT ORIENTED JOURNALISM.
BY STEVE EL SABAI
A coalition of youth leaders and professionals has come out strongly in defense of George Ruto’s investment in the Matatu industry, condemning what they termed as sensational and unfair coverage by The Standard Media Group.
George Ruto, son of President William Ruto, has made significant inroads into the public transport sector, an industry that directly sustains millions of livelihoods. His venture has created hundreds of jobs for young people and injected innovation into an industry often seen as chaotic and informal. Youth representatives say this is a clear example of how enterprise can empower communities, deter crime and drug abuse, and drive inclusive economic growth.
“This investment is a lifeline for many families. It has transformed how youth perceive entrepreneurship and public transport,” one youth leader remarked. “Rather than vilifying this achievement, media outlets should spotlight its positive impact and potential to inspire similar ventures.”
Central to this transformation is MOOD, a newly launched high-end nganya brand introduced by George Ruto, which has quickly become a cultural icon among Gen Z commuters. Its unique design, digital features, and vibrant urban aesthetic are redefining matatu culture and turning public transport into a space of innovation and pride.
The youth caucus highlighted how such projects resonate with Kenya’s vision for youth-driven development, promoting self-employment, creativity, and modernized transport services. They challenged the media to embrace development journalism that celebrates innovation and solutions instead of perpetuating negative narratives that demoralize young entrepreneurs.
According to the youth leaders, the call is not to shield individuals from scrutiny but to ensure fair and balanced reporting that acknowledges tangible contributions to job creation and economic progress.
“Kenya’s youth are not just passengers in the journey of national development; they are builders, creators, and innovators,” one speaker noted. “George Ruto’s investment is a testament to what happens when young people choose action over apathy. The media should partner in amplifying such success stories.”
